---
title: ProQuo AI Products
description: Brand tracking, market research, campaign monitoring, competitive intelligence, awareness tracking, category & consumer insights are just the half of it.
---

[![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/)

- Solutions
- [About](https://content.brandtraction.co.uk/about)

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[Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025)

[![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service)

[![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement)

# Brand &  Category Diagnostics

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 Book a demo

![Driver Scores](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Group%20427318992%20(1).png)

![Dashboard](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Screenshot%202024-08-14%20at%2009.22.33%20(10).png)

 Why ProQuo

### Why ProQuo Lorem ipsum ut dolore magna

![Heart](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(16).svg)

 The What

###### Performance Data

Performance Data guides you on your brand’s current competitive positioning by looking at your brand, your category, and your competitors.

![Diagnostic Data](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(13).svg)

 The Why

###### Diagnostic Data

Diagnostic Data reflects consumer decision-making and explains the strength of your brand’s purchase power.

![Action Centre](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(10).svg)

 The Now What

###### Action Centre

Our multi-disciplinary team of Insights, Brand Strategy, and Data Science experts act as an extension of your team to guide you on the next steps you should take. 

 About ProQuo

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![Heart Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Heart%20Icon.svg)

###### Lorem ipsum ut labore

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![Security](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(17).svg)

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![Target](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(2).svg)

###### Lorem ipsum ut labore

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![Driver Scores](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Group%20427318992%20(1).png)

![Dashboard](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Screenshot%202024-08-14%20at%2009.22.33%20(10).png)

 Request a demo

 Problems Insight Engines Solve

## How does an Insights Engine solve pains of our current customers?

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![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg)

 It’s hard to get to the ‘why’ behind current sentiment data

Diagnostic data explains why brand opportunities/ barriers exist

![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg)

 Difficult to prove the value of marketing and investment/spend

Sales and equity data calibrated to unlock growth drivers

![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg)

 Insights providers perceived to be poor value

Modular structure means your engine is designed to grow with you

![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg)

 Poor or inconsistent client service; no partnership

Supported by team of insights, brand and Dsci experts

![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg)

 Speed of delivery

Real-time data, responsive team, regular reporting

![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg)

 Weak cross-functional collaboration between teams

All teams making decision using the same data, easy to communicate across teams

## How does it work?

Step 1

###### Select your use case

Tell us whether you’re looking to modernise your brand tracking, optimise asset testing or build a growth-oriented brand strategy

Step 2

###### Review your core modules

Based on your use case, we recommend one of three Starter Engines

Step 3

###### Customise your Insights Engine

Review our full list of available modules and customize your

Step 4

###### Go live inputs

Tell us about the additional segmentation requirements you have, the custom questions you want to input into your engine, and how long you want it running for

 Book a meeting

## Ready to understand your customers like never before?

Talk to our team today and start your journey towards brand and marketing transformation.

[Schedule a demo](https://content.brandtraction.co.uk/book-a-demo-2025)

[Learn more](https://content.brandtraction.co.uk/about)

[![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/)

###### Solutions

- [Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service)
- [Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement)

###### Company

- [About](https://content.brandtraction.co.uk/about)
- [Book a demo](https://content.brandtraction.co.uk/book-a-demo-2025)
- [Sign in](https://app.brandtraction.co.uk/login)

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