--- title: Brand Tracking | Solution description: Brand tracking, market research, campaign monitoring, competitive intelligence, awareness tracking, category & consumer insights are just the half of it. --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Brand
tracking With Traction’s brand tracker, you can uncover what’s driving your marketing success and learn how to boost loyalty, deepen connections and accelerate growth.   [Book a demo](https://content.brandtraction.co.uk/book-a-demo-2025) ![Brand Tracking Hero](https://content.brandtraction.co.uk/hubfs/Brand%20Tracking%20Hero.png) ### Three powerful elements guide you to growth ![Brand Performance - Indigo](https://content.brandtraction.co.uk/hubfs/Brand%20Performance%20-%20Indigo.png) The What ###### Brand Performance Understand how your brand is positioned in your category and what people think about your products and services. ![Brand Equity - Indigo](https://content.brandtraction.co.uk/hubfs/Brand%20Equity%20-%20Indigo.png) The Why ###### Brand Equity Determine how people really feel about your brand, category and competitive set and why they are buying your brand, or not.  ![Brand Guidence - Indigo](https://content.brandtraction.co.uk/hubfs/Brand%20Guidence%20-%20Indigo.png) The Now What ###### Brand Guidance Develop your brand growth action plan with expert support from specialists in insights, brand strategy and data science.  ## Brand Metrics to drive action Develop a full picture of your marketing performance so you can understand how to effectively accelerate your brand’s growth.  ![Heart Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Heart%20Icon.svg) ###### Brand Performance Understand how successful your brand is at driving consumers through the marketing funnel and where there might be barriers to growth.  Brand Performance Metrics:  - Marketing funnel (including awareness, consideration, trial and purchase - Custom Questions (open and closed ended questions) ![Security](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(17).svg) ###### Brand Equity You know that building  strong consumer relationships drive your brand’s success. We’ve identified 16 distinct factors – our Equity Drivers – that shape these connections. By measuring consumers subconscious feelings towards these Drivers, we provide insights into your funnel performance. Brand Equity Metrics:  - Category Drivers (purchase drivers in your category) - Brand Equity  - Brand & Competitor Equity Drivers (16 metrics including Value for Money, Empathy and product Performance)  - Likes & Dislikes (verbatim comments about what’s working for your brand) ![Target](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(2).svg) ###### Brand Guidance Your team is supported by a multi-disciplinary team of experts in insights, brand strategy and data science, who can guide you on the next steps you should take.  We  help you identify the key Drivers that present the biggest growth opportunity for your brand.  Brand Guidance Outputs:  - Key Growth Drivers  - Brand Action plan ![Brand Funnel](https://content.brandtraction.co.uk/hubfs/Brand%20Funnel.png) [Request a demo](https://content.brandtraction.co.uk/book-a-demo-2025) ## Unleash the full power of brand tracking Our combined suite of metrics empowers you to solve your most pressing marketing and brand questions. With a Traction Brand Tracker, you will:  ![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg) Find an edge in your category See what’s motivating buyers and where you can stand out from the crowd ![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg) Understand who’s winning and why Identify which competitors are gaining momentum and opportunities to steal share ![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg) Identify target customers Pinpoint which audiences present the biggest growth opportunity for your brand ![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg) Drive recruitment and loyalty Find ways to strength consumer connections and remove barriers to purchase ![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg) Assess campaign effectiveness Establish whether your marketing investments have been successful ![Frame (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(3).svg) Determine marketing KPIs Set meaningful objectives for your brand activity ## How does it work? Step 1 ###### Select your use case Tell us whether you’re looking to modernise your brand tracking, optimise asset testing or build a growth-oriented brand strategy Step 2 ###### Review your core modules Based on your use case, we recommend one of three Starter Engines Step 3 ###### Customise your Insights Engine Review our full list of available modules and customize your Step 4 ###### Go live inputs Tell us about the additional segmentation requirements you have, the custom questions you want to input into your engine, and how long you want it running for Book a meeting ## Ready to understand your customers like never before? Talk to our team today and start your journey towards brand and marketing transformation. [Schedule a demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Learn more](https://content.brandtraction.co.uk/about) [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) ###### Solutions - [Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) - [Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) ###### Company - [About](https://content.brandtraction.co.uk/about) - [Book a demo](https://content.brandtraction.co.uk/book-a-demo-2025) - [Sign in](https://app.brandtraction.co.uk/login) Subscribe to our newsletter - [Cookie Policy](https://content.brandtraction.co.uk/cookie-notice-2025) - [Privacy Policy](https://content.brandtraction.co.uk/privacy-notice-2025) - [Terms & Conditions](https://content.brandtraction.co.uk/terms-of-use-2025) © Brand Traction 2025 | All Rights Reserved      Website by [**ROMI**](https://www.romi-associates.com/)