---
title: "Your Killer Trade Story: How to Sell Your Product to Retailers"
description: Whether presenting to a retail buyer, persuading investors, or trying to present the value of your product – we’ve got the guide to help you get it done.
---

[Blog](https://content.brandtraction.co.uk/blog)

# [Your Killer Trade Story: How to Sell Your Product to Retailers](https://content.brandtraction.co.uk/blog/your-killer-trade-story-how-to-sell-your-product-to-retailers)

 Written by [Anne Johnson, Content Director](https://content.brandtraction.co.uk/blog/author/anne-johnson-content-director) | Aug 4, 2020 10:02:54 PM

So you have an amazing product and you’re ready to get it onto retail shelves. There’s just one problem: you have no idea how to fit the bulk of your amazing brand into a short presentation.

Whether you’re presenting to a retail buyer, trying to persuade investors, or just trying to present the value of your product – we’ve got the guide to help you get it done.

In our ebook, [**“Selling Your Product to Retailers: How to Craft a Killer Trade Story,”**](https://content.brandtraction.co.uk/selling-products-to-retailers-craft-a-killer-trade-story?utm_campaign=How%20to%20Craft%20a%20Killer%20Trade%20Story&utm_source=Blog%20CTA&utm_medium=Blog%20Post%20CTA) you’ll learn everything you need to know about presenting your product and landing it in stores.

Get guidance on:

- How to position yourself as a category expert
- Showing how your brand meets shopper needs
- Why your brand maximizes a buyer’s category value
- Increasing users, usage, and trade-up

**We’ll show you how to do it all. Ready to dive in? Check it out!**

[View full post](https://content.brandtraction.co.uk/blog/your-killer-trade-story-how-to-sell-your-product-to-retailers)

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