---
title: Blog | NPD
description: NPD | Explore Traction's content library to uncover the latest brand trends and learn more about our product and data.
---

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# Posts about NPD

Jul 6

## [SKU Rationalization | Keep your brand off the chopping block](https://content.brandtraction.co.uk/blog/sku-rationalization-keep-your-brand-off-the-chopping-block)

So, you’ve launched a new product into market – you’ve done the hard work, coached your team from [ideation](https://content.brandtraction.co.uk/how-to-launch-new-product-development-from-idea-to-aisle) to execution, and you’ve even managed to win over retailers in the...

[Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [NPD](https://content.brandtraction.co.uk/blog/tag/npd)

[Read more](https://content.brandtraction.co.uk/blog/sku-rationalization-keep-your-brand-off-the-chopping-block)

[![Brand Manager and retail buyer shaking hands in a retailer pitch in an office](https://content.brandtraction.co.uk/hubfs/SKU%20Rationalization%20image.png)](https://content.brandtraction.co.uk/blog/sku-rationalization-keep-your-brand-off-the-chopping-block)

[![Haircare products from brands Amazon, Vita Coco and Heck ](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Vita%20CocoHeader.jpg)](https://content.brandtraction.co.uk/blog/haircut-amazons-got-you-covered)

#### [Fancy a haircut? Amazon’s got you covered](https://content.brandtraction.co.uk/blog/haircut-amazons-got-you-covered)

Jun 21

[Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [NPD](https://content.brandtraction.co.uk/blog/tag/npd)

[Read more](https://content.brandtraction.co.uk/blog/haircut-amazons-got-you-covered)

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