--- title: Blog | Consumer Insights description: Consumer Insights | Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Posts about Consumer Insights Oct 31 ## [Halloween Candy Trends for 2024](https://content.brandtraction.co.uk/blog/halloween-candy-trends-2024) What are Americans giving out to trick-or-treaters this year? We talked to snacks & candy users across the U.S. to learn more about their 2024 candy choices. [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/halloween-candy-trends-2024) [![](https://content.brandtraction.co.uk/hubfs/Halloween%20Candy%202024.png)](https://content.brandtraction.co.uk/blog/halloween-candy-trends-2024) [![Brand managers leveraging customer insights](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px-2.png)](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) #### [Harnessing Customer Insights. Part 1: Collecting and Using Feedback](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) Jan 31 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) [![Consumers choosing between Private Label and National Brand](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px.png)](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) #### [The Cost-of-Living Crisis: National Brands vs. Private Labels](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) Aug 3 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) ### Sign up to receive eBooks, case studies and more via email Explore ### Subscribe Here! [![](https://content.brandtraction.co.uk/hubfs/1980%20x%201440px%201.jpg)](https://content.brandtraction.co.uk/blog/ad-testing-create-ads-people-love) #### [Ad Testing: How to Create Ads That People Love](https://content.brandtraction.co.uk/blog/ad-testing-create-ads-people-love) Jul 26 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/ad-testing-create-ads-people-love) [![How to create an RFP for a forward-looking brand tracker](https://content.brandtraction.co.uk/hubfs/RFP%20blog%20header.png)](https://content.brandtraction.co.uk/blog/how-to-create-a-rfp-brand-tracker) #### [How to create an RFP for a forward-looking brand tracker](https://content.brandtraction.co.uk/blog/how-to-create-a-rfp-brand-tracker) May 15 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/how-to-create-a-rfp-brand-tracker) [![](https://content.brandtraction.co.uk/hubfs/Case%20study%20eBook%20header-4.png)](https://content.brandtraction.co.uk/blog/insights-action) #### [How to ensure your insights are actioned by your marketing team](https://content.brandtraction.co.uk/blog/insights-action) Nov 15 [Innovation](https://content.brandtraction.co.uk/blog/tag/innovation), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/insights-action) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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