--- title: Blog (2) description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. (2) --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Explore our blog posts [![Consumers choosing between Private Label and National Brand](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px.png)](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) #### [The Cost-of-Living Crisis: National Brands vs. Private Labels](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) Aug 3 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) [![](https://content.brandtraction.co.uk/hubfs/1980%20x%201440px%201.jpg)](https://content.brandtraction.co.uk/blog/ad-testing-create-ads-people-love) #### [Ad Testing: How to Create Ads That People Love](https://content.brandtraction.co.uk/blog/ad-testing-create-ads-people-love) Jul 26 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/ad-testing-create-ads-people-love) [![10 Brand Tactics for Beauty and Cosmetics Brands](https://content.brandtraction.co.uk/hubfs/1980%20x%201440px%202-1.jpg)](https://content.brandtraction.co.uk/blog/brand-tactics-beauty-cosmetics) #### [10 Brand Tactics for Beauty and Cosmetics Brands](https://content.brandtraction.co.uk/blog/brand-tactics-beauty-cosmetics) Jul 12 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Industry Trends](https://content.brandtraction.co.uk/blog/tag/industry-trends) [Read more](https://content.brandtraction.co.uk/blog/brand-tactics-beauty-cosmetics) [![10 Metrics to Measure to Improve Brand Equity](https://content.brandtraction.co.uk/hubfs/1980%20x%201440px-1.png)](https://content.brandtraction.co.uk/blog/brand-equity-metrics) #### [10 Metrics to Measure to Improve Brand Equity](https://content.brandtraction.co.uk/blog/brand-equity-metrics) Jun 22 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/brand-equity-metrics) [![](https://content.brandtraction.co.uk/hubfs/Green%20Mountain%20Case%20Study%20Header.png)](https://content.brandtraction.co.uk/blog/case-study-green-mountain) #### [Green Mountain strengthens brand proposition through AI Intelligence](https://content.brandtraction.co.uk/blog/case-study-green-mountain) May 23 [Case Study](https://content.brandtraction.co.uk/blog/tag/case-study) [Read more](https://content.brandtraction.co.uk/blog/case-study-green-mountain) [![How to create an RFP for a forward-looking brand tracker](https://content.brandtraction.co.uk/hubfs/RFP%20blog%20header.png)](https://content.brandtraction.co.uk/blog/how-to-create-a-rfp-brand-tracker) #### [How to create an RFP for a forward-looking brand tracker](https://content.brandtraction.co.uk/blog/how-to-create-a-rfp-brand-tracker) May 15 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/how-to-create-a-rfp-brand-tracker) [![](https://content.brandtraction.co.uk/hubfs/header-Apr-03-2023-02-57-02-3716-PM.png)](https://content.brandtraction.co.uk/blog/case-study-aspall) #### [Aspall uses real-time data to drive sales growth](https://content.brandtraction.co.uk/blog/case-study-aspall) Apr 3 [Case Study](https://content.brandtraction.co.uk/blog/tag/case-study) [Read more](https://content.brandtraction.co.uk/blog/case-study-aspall) [![](https://content.brandtraction.co.uk/hubfs/Metaverse%20blog%202%20spaceship-1.jpg)](https://content.brandtraction.co.uk/blog/launch-your-brand-into-the-metaverse) #### [How to launch your brand into the Metaverse](https://content.brandtraction.co.uk/blog/launch-your-brand-into-the-metaverse) Mar 2 [Innovation](https://content.brandtraction.co.uk/blog/tag/innovation) [Read more](https://content.brandtraction.co.uk/blog/launch-your-brand-into-the-metaverse) [![](https://content.brandtraction.co.uk/hubfs/Futurebrandtracking%20header.jpg)](https://content.brandtraction.co.uk/blog/competitor-tracking-tools) #### [Competitor Tracking: Tools & Tactics](https://content.brandtraction.co.uk/blog/competitor-tracking-tools) Feb 15 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/competitor-tracking-tools) [![](https://content.brandtraction.co.uk/hubfs/prev_blue_arrow.svg)](https://content.brandtraction.co.uk/blog) [1](https://content.brandtraction.co.uk/blog) [2](https://content.brandtraction.co.uk/blog/page/2) [3](https://content.brandtraction.co.uk/blog/page/3) [4](https://content.brandtraction.co.uk/blog/page/4) [5](https://content.brandtraction.co.uk/blog/page/5) [![](https://content.brandtraction.co.uk/hubfs/next_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/page/3) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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