--- title: Blog (14) description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. (14) --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Explore our blog posts [![](https://content.brandtraction.co.uk/hubfs/blog_-_cuthbertheader_feature_tile.jpg)](https://content.brandtraction.co.uk/blog/aldi-marksandspencer-squabble) #### [What can we learn from the M&S and Aldi squabble?](https://content.brandtraction.co.uk/blog/aldi-marksandspencer-squabble) Apr 23 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Reputation](https://content.brandtraction.co.uk/blog/tag/brand-reputation) [Read more](https://content.brandtraction.co.uk/blog/aldi-marksandspencer-squabble) [![](https://content.brandtraction.co.uk/hubfs/g_header.gif)](https://content.brandtraction.co.uk/blog/action-plans-have-landed) #### [Our custom action-plans have landed!](https://content.brandtraction.co.uk/blog/action-plans-have-landed) Apr 22 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/action-plans-have-landed) [![A group of happy target customers smiling](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Human%20Truth%203%20Header_Tile_Feature.jpg)](https://content.brandtraction.co.uk/blog/how-to-find-a-human-truth-to-power-your-brand) #### [How to find a human truth to power your brand](https://content.brandtraction.co.uk/blog/how-to-find-a-human-truth-to-power-your-brand) Apr 22 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/how-to-find-a-human-truth-to-power-your-brand) [![a group of people in an office, how to increase popularity ](https://content.brandtraction.co.uk/hubfs/Comp%206_4.gif)](https://content.brandtraction.co.uk/blog/how-to-increase-popularity-with-target-audience) #### [How to grow Popularity with your target audience](https://content.brandtraction.co.uk/blog/how-to-increase-popularity-with-target-audience) Apr 17 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/how-to-increase-popularity-with-target-audience) [![Brewdog beer brand logo ](https://content.brandtraction.co.uk/hubfs/brewdog.png)](https://content.brandtraction.co.uk/blog/why-brewdog-is-winning-over-peoples-hearts) #### [Why BrewDog's latest move is winning over people’s hearts](https://content.brandtraction.co.uk/blog/why-brewdog-is-winning-over-peoples-hearts) Apr 16 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/why-brewdog-is-winning-over-peoples-hearts) [![](https://content.brandtraction.co.uk/hubfs/Comp%201_3_1.gif)](https://content.brandtraction.co.uk/blog/building-brand-awareness-with-a-media-campaign) #### [Build awareness through your next media campaign](https://content.brandtraction.co.uk/blog/building-brand-awareness-with-a-media-campaign) Apr 10 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/building-brand-awareness-with-a-media-campaign) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Marketing%20EffectivenessHeader_Feature_Tile.jpg)](https://content.brandtraction.co.uk/blog/prove-marketing-effectiveness) #### [How to prove marketing effectiveness with certainty](https://content.brandtraction.co.uk/blog/prove-marketing-effectiveness) Apr 9 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/prove-marketing-effectiveness) [![](https://content.brandtraction.co.uk/hubfs/Guide%20image-2.png)](https://content.brandtraction.co.uk/blog/no-low-alcohol-market) #### [The Sobering Truth: The future of the No & Low Alcohol market](https://content.brandtraction.co.uk/blog/no-low-alcohol-market) Apr 7 [Insider](https://content.brandtraction.co.uk/blog/tag/insider), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Industry Trends](https://content.brandtraction.co.uk/blog/tag/industry-trends) [Read more](https://content.brandtraction.co.uk/blog/no-low-alcohol-market) [![](https://content.brandtraction.co.uk/hubfs/blog_-_nike_shoesheader_tile.jpg)](https://content.brandtraction.co.uk/blog/nike-jesus-satan-shoes) #### [Jesus, Satan & Nike, what do they have in common?](https://content.brandtraction.co.uk/blog/nike-jesus-satan-shoes) Apr 7 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/nike-jesus-satan-shoes) [![](https://content.brandtraction.co.uk/hubfs/prev_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/page/13) [12](https://content.brandtraction.co.uk/blog/page/12) [13](https://content.brandtraction.co.uk/blog/page/13) [14](https://content.brandtraction.co.uk/blog/page/14) [15](https://content.brandtraction.co.uk/blog/page/15) [16](https://content.brandtraction.co.uk/blog/page/16) [![](https://content.brandtraction.co.uk/hubfs/next_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/page/15) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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