---
title: Pip & Nut Case Study
description: In this article from Courier, Pip & Nut explain how ProQuo helped them to break into new retailers.
image: https://content.brandtraction.co.uk/hubfs/Feature_Courier.png
---

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# Courier: Pip & Nut Case Study

[Case Study](https://content.brandtraction.co.uk/blog/tag/case-study)

[![Anne Johnson, Content Director](https://content.brandtraction.co.uk/hubfs/Anne%20Johnson%20Avatar%20on%20White.png)](https://content.brandtraction.co.uk/blog/author/anne-johnson-content-director)

Posted on August 27, 2020

*Updated on March 13, 2023*

[Anne Johnson, Content Director](https://content.brandtraction.co.uk/blog/author/anne-johnson-content-director)

<https://content.brandtraction.co.uk/blog/author/anne-johnson-content-director>

**1** min read time

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We're happy to showcase a recent case study from Courier on how ProQuo AI helped challenger nut butter brand Pip & Nut make the most of – and sustain – their success. Take a look:

*"What began in 2013 as an idea to create a better, more sustainable alternative to supermarket nut-butter grew from founder Pippa Murray’s kitchen into a market-stall product and is today a multi-million- pound player stocked everywhere from Selfridges to Sainsbury’s.*

*To sustain this kind of success, the Pip & Nut team knew they had to assess how customers really felt about their brand. So, in a bid to better understand their market performance and brand relationships, they turned to ProQuo AI, which has proved to be the ideal brand management platform for the company."*

  
**Take a look at how [Pip & Nut](https://www.pipandnut.com/) has used ProQuo AI to improve their business by downloading the full case study spread from [Courier Magazine](https://couriermedia.co/).**

[![courier proquo ai pip and nut case study CTA](https://no-cache.hubspot.com/cta/default/7097926/5ac2ca93-9e29-428f-baee-8fc8469dc35b.png)](https://cta-redirect.hubspot.com/cta/redirect/7097926/5ac2ca93-9e29-428f-baee-8fc8469dc35b)

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