---
title: Total Media uses ProQuo AI to prove campaign impact
description: Discover how Total Media used ProQuo AI to prove the effectiveness of their media campaign for disinfectant brand Zoflora.
image: https://content.brandtraction.co.uk/hubfs/Total%20Media-1.png
---

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# Total Media uses ProQuo AI to prove campaign impact

[Case Study](https://content.brandtraction.co.uk/blog/tag/case-study)

[![Katie Wrightson, Head of Content](https://content.brandtraction.co.uk/hubfs/Katie%20Wrightson%20Avatar%20on%20White.png)](https://content.brandtraction.co.uk/blog/author/katie-wrightson-head-of-content)

Posted on March 24, 2021

*Updated on March 10, 2023*

[Katie Wrightson, Head of Content](https://content.brandtraction.co.uk/blog/author/katie-wrightson-head-of-content)

<https://content.brandtraction.co.uk/blog/author/katie-wrightson-head-of-content>

**1** min read time

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