---
title: Pip & Nut shake up their category with ProQuo AI
description: Looking to disrupt your category? Find out how Pip & Nut took on the giants of their category, expanded their distribution and grew by 35%.
---

[Blog](https://content.brandtraction.co.uk/blog)

# [Pip & Nut shake up their category with ProQuo AI](https://content.brandtraction.co.uk/blog/case-study-pip-and-nut)

 Written by [Katie Wrightson, Head of Content](https://content.brandtraction.co.uk/blog/author/katie-wrightson-head-of-content) | Aug 17, 2021 1:16:10 PM

<https://content.brandtraction.co.uk/hubfs/ProQuo%20Case%20Study%20Pip%20%26%20Nut.pdf><https://content.brandtraction.co.uk/hubfs/Pip%20%26%20Nut%20Case%20Study_compressed.pdf>

[View full post](https://content.brandtraction.co.uk/blog/case-study-pip-and-nut)

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