--- title: "ProQuo AI | Brand Spotlight: Bloom & Wild" description: Bloom & Wild are making waves with their innovative flower delivery technology, and through bold marketing activations. image: https://content.brandtraction.co.uk/hubfs/Blog%20-%20Brand%20Spotlight%20-%20Bloom%20%26%20Wild%20-%20Feature-1.jpg --- [![proquo_logo](https://content.brandtraction.co.uk/hubfs/PQA%202020/Global/proquo_logo.svg)](https://content.brandtraction.co.uk/) [Login](https://app.proquoai.com/login) [Book a meeting](https://www.proquoai.com/meetings-request) [![proquo_logo](https://content.brandtraction.co.uk/hubfs/PQA%202020/Global/proquo_logo.svg)](https://content.brandtraction.co.uk/) [Login](https://app.proquoai.com/login) [Book a meeting](https://www.proquoai.com/meetings-request) # Bloom & Wild Takes a Stand Against Roses this Valentine's [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [![Sherissa Naicker](https://content.brandtraction.co.uk/hubfs/Avatars%20on%20White/Sherissa%20Naicker%20Avatar%20on%20White.png)](https://content.brandtraction.co.uk/blog/author/sherissa-naicker) Posted on February 11, 2021 *Updated on February 17, 2021* [Sherissa Naicker](https://content.brandtraction.co.uk/blog/author/sherissa-naicker) **1** min read time ![ProQuo AI: delivery person holding a bouquet of colourful flowers ](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Brand%20Spotlight%20-%20Bloom%20%26%20Wild%20-%20Feature-1.jpg) [![](https://content.brandtraction.co.uk/hubfs/PQA%202020/Blog/prev_blue_arrow.svg) Back to blog](https://content.brandtraction.co.uk/blog) - [Tweet](https://twitter.com/share) Flowers have been used by humans to communicate with each other for centuries, symbolizing love, hope, loss and friendship. They are a form of human connection and expression, and [Bloom & Wild](https://www.bloomandwild.com/) is a brand that burst onto the scene bringing a fresh and innovative approach to flower-gifting.  Founded in 2013, the UK-based brand entered the commercial flower delivery category and shook things up - through technology and an innovative approach to product delivery. The brand used a combination of creative thinking and smart technology to create a unique packaging design that made the experience of receiving flowers easier. Turning the flower delivery process on its head, the introduction of Letterbox Flowers meant a bouquet could be conveniently pushed through the letterbox without anyone needing to be at home. A simple, faff-free solution to the problem of needing to give and receive flowers in person or by-hand. ![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Brand%20Spotlight%20-%20Bloom%20%26%20Wild%20-%20BODY%20Bloom%20%26%20Wild-png-1.png) Focusing on the impact the flower industry has on the planet, it's now a fully-fledged mission of the brand to ensure everything that's done, is done sustainably. They have pledged to ensure all their packaging is 100% recyclable by the end of this year, and include tips on their website on how to press or dry old flowers to avoid sending them to landfill. Bloom & Wild are not afraid to take a stand, making a splash with their recent campaign centred on a decision not to sell red roses this Valentine’s Day. Love, according to the 'Care Wildly' campaign, is a lot more colourful and complex - in all its forms - to be reduced to the cliche of a dozen red roses. By remaining acutely attuned to their customers' needs and motivations, Bloom & Wild have created a campaign that's bold, risky and completely resonated with their customers, creating ripples amongst the brand's audiences. ![bloom-wild-valentine-s-day-campaign-not-for-sale-1611685464](https://content.brandtraction.co.uk/hs-fs/hubfs/bloom-wild-valentine-s-day-campaign-not-for-sale-1611685464.jpg?width=791&name=bloom-wild-valentine-s-day-campaign-not-for-sale-1611685464.jpg) Looking at the strengths of Bloom & Wild through our [16 Driver Framework](https://www.proquoai.com/the-science), the brand has gone to major efforts to ramp up its Integrity and Empathy by forgoing potentially massive sales on Valentine’s Day by taking a stand against red roses: a bold sacrifice during a pandemic. This single action has engrained the brand's beliefs in the minds of its customers, and helps cement Bloom & Wild’s bold, brave and differentiated personality.   [![How to build a brand people fall in love with CTA](https://content.brandtraction.co.uk/hs-fs/hubfs/Copy%20of%20Copy%20of%20BLOG%20CTA_2_791x300.png?width=791&name=Copy%20of%20Copy%20of%20BLOG%20CTA_2_791x300.png)](https://www.proquoai.com/how-to-build-a-brand-people-fall-in-love-with)   [![](https://content.brandtraction.co.uk/hubfs/PQA%202020/Blog/prev_blue_arrow.svg) Previous post](https://content.brandtraction.co.uk/blog/write-creative-brief) [Back to blog](https://content.brandtraction.co.uk/blog) [Next post ![](https://content.brandtraction.co.uk/hubfs/PQA%202020/Blog/next_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/packaging-helps-build-a-brand-people-love) ### Similar posts you may be interested in [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px-1.jpg)](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) #### [The Ultimate Guide to Analyzing Consumer Sentiment](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) December 7 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Reputation](https://content.brandtraction.co.uk/blog/tag/brand-reputation) [Read more](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px%20(1).png)](https://content.brandtraction.co.uk/blog/market-research-ai) #### [Why Market Research Needs to Embrace AI](https://content.brandtraction.co.uk/blog/market-research-ai) October 24 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Artificial Intelligence](https://content.brandtraction.co.uk/blog/tag/artificial-intelligence) [Read more](https://content.brandtraction.co.uk/blog/market-research-ai) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px%5B23%5D.jpg)](https://content.brandtraction.co.uk/blog/measuring-marketing-effectiveness) #### [The Metrics that Matter: How to Measure Marketing Effectiveness](https://content.brandtraction.co.uk/blog/measuring-marketing-effectiveness) October 10 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Proving Marketing Effectiveness](https://content.brandtraction.co.uk/blog/tag/proving-marketing-effectiveness) [Read more](https://content.brandtraction.co.uk/blog/measuring-marketing-effectiveness) ## Wondering where your brand stands? 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