--- title: Blog | Tomasz Szymoński description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Posts by Tomasz Szymoński Jan 31 ## [Harnessing Customer Insights. Part 1: Collecting and Using Feedback](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) Brands that can gather and leverage customer feedback have a distinct advantage in today's fast-moving market. [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) [![Brand managers leveraging customer insights](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px-2.png)](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px-1.png)](https://content.brandtraction.co.uk/blog/marketing-trends-2024) #### [The 8 Marketing Trends Brands Can't Ignore in 2024](https://content.brandtraction.co.uk/blog/marketing-trends-2024) Jan 16 [Industry Trends](https://content.brandtraction.co.uk/blog/tag/industry-trends) [Read more](https://content.brandtraction.co.uk/blog/marketing-trends-2024) [![Consumers making decisions based on brand sentiment](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px-1.jpg)](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) #### [The Ultimate Guide to Analyzing Consumer Sentiment](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) Dec 7 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Reputation](https://content.brandtraction.co.uk/blog/tag/brand-reputation) [Read more](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) ### Sign up to receive eBooks, case studies and more via email Explore ### Subscribe Here! [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px-2.jpg)](https://content.brandtraction.co.uk/blog/10-examples-strong-brand-storytelling) #### [10 Examples of Strong Brand Storytelling](https://content.brandtraction.co.uk/blog/10-examples-strong-brand-storytelling) Nov 21 [Brands We Love](https://content.brandtraction.co.uk/blog/tag/brands-we-love) [Read more](https://content.brandtraction.co.uk/blog/10-examples-strong-brand-storytelling) [![Woman interacting with her favorite brand](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px%5B39%5D.jpg)](https://content.brandtraction.co.uk/blog/7-ways-consumer-intelligence-humanize-brand) #### [7 Ways Consumer Intelligence Will Humanize Your Brand](https://content.brandtraction.co.uk/blog/7-ways-consumer-intelligence-humanize-brand) Nov 6 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Customer Relationships](https://content.brandtraction.co.uk/blog/tag/customer-relationships) [Read more](https://content.brandtraction.co.uk/blog/7-ways-consumer-intelligence-humanize-brand) [![Brand manager working with AI](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px%20(1).png)](https://content.brandtraction.co.uk/blog/market-research-ai) #### [Why Market Research Needs to Embrace AI](https://content.brandtraction.co.uk/blog/market-research-ai) Oct 24 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Artificial Intelligence](https://content.brandtraction.co.uk/blog/tag/artificial-intelligence) [Read more](https://content.brandtraction.co.uk/blog/market-research-ai) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px%5B23%5D.jpg)](https://content.brandtraction.co.uk/blog/measuring-marketing-effectiveness) #### [The Metrics that Matter: How to Measure Marketing Effectiveness](https://content.brandtraction.co.uk/blog/measuring-marketing-effectiveness) Oct 10 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Proving Marketing Effectiveness](https://content.brandtraction.co.uk/blog/tag/proving-marketing-effectiveness) [Read more](https://content.brandtraction.co.uk/blog/measuring-marketing-effectiveness) [![Brand Collaborations](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px.jpg)](https://content.brandtraction.co.uk/blog/brand-collaborations) #### [The Best Brand Collaborations and How to Do Them Well](https://content.brandtraction.co.uk/blog/brand-collaborations) Sep 26 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Partnerships](https://content.brandtraction.co.uk/blog/tag/partnerships) [Read more](https://content.brandtraction.co.uk/blog/brand-collaborations) [![Consumers choosing between Private Label and National Brand](https://content.brandtraction.co.uk/hubfs/Blog%20-%201980%20x%201440px.png)](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) #### [The Cost-of-Living Crisis: National Brands vs. Private Labels](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) Aug 3 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Consumer Insights](https://content.brandtraction.co.uk/blog/tag/consumer-insights) [Read more](https://content.brandtraction.co.uk/blog/cost-of-living-crisis-national-brands-private-labels) ![](https://content.brandtraction.co.uk/hubfs/prev_blue_arrow.svg) [1](https://content.brandtraction.co.uk/blog) [2](https://content.brandtraction.co.uk/blog/author/tomasz-szymonski/page/2) [![](https://content.brandtraction.co.uk/hubfs/next_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/author/tomasz-szymonski/page/2) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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