---
title: Blog | Sophie Newstead, Content Manager
description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data.
---

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# Posts by Sophie Newstead, Content Manager

Oct 15

## [The top innovators in the brand world right now ](https://content.brandtraction.co.uk/blog/the-top-innovators-in-the-brand-world-right-now)

Innovation. It’s a term that’s bounced around the brand world regularly, but it’s often unclear what ‘innovative’, ‘cutting-edge’ and ‘original’ really mean. That’s why we’ve...

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Innovation](https://content.brandtraction.co.uk/blog/tag/innovation)

[Read more](https://content.brandtraction.co.uk/blog/the-top-innovators-in-the-brand-world-right-now)

[![ProQuo AI's top 100 brand innovation index](https://content.brandtraction.co.uk/hubfs/Innovation%20Header%20(1).png)](https://content.brandtraction.co.uk/blog/the-top-innovators-in-the-brand-world-right-now)

[![A Stella Artois street art marketing campaign by brand storytelling agency Mother](https://content.brandtraction.co.uk/hubfs/Header_1980x1440%20(1).png)](https://content.brandtraction.co.uk/blog/mother-on-the-power-of-brand-storytelling)

#### [Mother Strategy Director on the power of brand storytelling](https://content.brandtraction.co.uk/blog/mother-on-the-power-of-brand-storytelling)

Jun 1

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brands We Love](https://content.brandtraction.co.uk/blog/tag/brands-we-love)

[Read more](https://content.brandtraction.co.uk/blog/mother-on-the-power-of-brand-storytelling)

[![](https://content.brandtraction.co.uk/hubfs/Lockdown2-1.gif)](https://content.brandtraction.co.uk/blog/covid-19-top-3-things-customers-want-from-brands-right-now)

#### [Post-COVID: 3 ways to build emotional connections with consumers](https://content.brandtraction.co.uk/blog/covid-19-top-3-things-customers-want-from-brands-right-now)

May 6

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy)

[Read more](https://content.brandtraction.co.uk/blog/covid-19-top-3-things-customers-want-from-brands-right-now)

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#### [The Sobering Truth: The future of the No & Low Alcohol market](https://content.brandtraction.co.uk/blog/no-low-alcohol-market)

Apr 7

[Insider](https://content.brandtraction.co.uk/blog/tag/insider), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Industry Trends](https://content.brandtraction.co.uk/blog/tag/industry-trends)

[Read more](https://content.brandtraction.co.uk/blog/no-low-alcohol-market)

[![Customer relationships](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Brand%20Customer%20Relationship%20-%20Feature.jpg)](https://content.brandtraction.co.uk/blog/how-brands-can-build-and-strengthen-customer-relationships)

#### [How to build and strengthen brand to consumer relationships](https://content.brandtraction.co.uk/blog/how-brands-can-build-and-strengthen-customer-relationships)

Mar 4

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Customer Relationships](https://content.brandtraction.co.uk/blog/tag/customer-relationships)

[Read more](https://content.brandtraction.co.uk/blog/how-brands-can-build-and-strengthen-customer-relationships)

[All posts](https://www.proquoai.com/blog/all)

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