--- title: Blog | Ruby Arenson, Senior Content Manager (5) description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. (5) --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Posts by Ruby Arenson, Senior Content Manager [![Partnership advertisement between brands Airbnb and the Olympics](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Airbnb%20OlympicsHeader-1.jpg)](https://content.brandtraction.co.uk/blog/airbnb-500m-olympic-sponsorship) #### [Airbnb's Olympic sponsorship - did it work?](https://content.brandtraction.co.uk/blog/airbnb-500m-olympic-sponsorship) Aug 17 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Strategic Partnerships](https://content.brandtraction.co.uk/blog/tag/strategic-partnerships) [Read more](https://content.brandtraction.co.uk/blog/airbnb-500m-olympic-sponsorship) [![dating apps, thursday, bumble, hinge ](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Dating%20AppsHeader.jpg)](https://content.brandtraction.co.uk/blog/deep-dive-dating-apps-in-2021) #### [Deep Dive: dating apps in 2021](https://content.brandtraction.co.uk/blog/deep-dive-dating-apps-in-2021) Aug 13 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/deep-dive-dating-apps-in-2021) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Too%20Good%20to%20GoHeader.jpg)](https://content.brandtraction.co.uk/blog/proquo-sits-down-with-too-good-to-go) #### [ProQuo sits down with Too Good To Go](https://content.brandtraction.co.uk/blog/proquo-sits-down-with-too-good-to-go) Aug 13 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Integrity](https://content.brandtraction.co.uk/blog/tag/integrity) [Read more](https://content.brandtraction.co.uk/blog/proquo-sits-down-with-too-good-to-go) [![Brand Manager building a brand ](https://content.brandtraction.co.uk/hubfs/Build%20a%20Brand%20header.png)](https://content.brandtraction.co.uk/blog/how-to-build-a-brand-with-purpose) #### [How to build a brand with purpose](https://content.brandtraction.co.uk/blog/how-to-build-a-brand-with-purpose) Jul 30 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/how-to-build-a-brand-with-purpose) [![](https://content.brandtraction.co.uk/hubfs/measuring_marketing_impact_header.png)](https://content.brandtraction.co.uk/blog/why-arent-you-focusing-on-marketing-impact) #### [Why aren't you focusing on marketing impact?](https://content.brandtraction.co.uk/blog/why-arent-you-focusing-on-marketing-impact) Jul 23 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Proving Marketing Impact](https://content.brandtraction.co.uk/blog/tag/proving-marketing-impact) [Read more](https://content.brandtraction.co.uk/blog/why-arent-you-focusing-on-marketing-impact) [![brands talking, proquo interviewing purpose house on sustainable marketing](https://content.brandtraction.co.uk/hubfs/v1.png)](https://content.brandtraction.co.uk/blog/proquo-sits-down-with-purpose-house) #### [ProQuo sits down with Purpose House](https://content.brandtraction.co.uk/blog/proquo-sits-down-with-purpose-house) Jul 21 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Partnerships](https://content.brandtraction.co.uk/blog/tag/partnerships) [Read more](https://content.brandtraction.co.uk/blog/proquo-sits-down-with-purpose-house) [![marketing talk, proquo ai, nadim sadek, talking about ai and marketing growth ](https://content.brandtraction.co.uk/hubfs/post_madfest_blog_image_720.png)](https://content.brandtraction.co.uk/blog/mad/fest-heres-what-you-missed) #### [Couldn’t make it to MAD//Fest? Here’s what you missed](https://content.brandtraction.co.uk/blog/mad/fest-heres-what-you-missed) Jul 14 [Artificial Intelligence](https://content.brandtraction.co.uk/blog/tag/artificial-intelligence), [Proving Marketing Impact](https://content.brandtraction.co.uk/blog/tag/proving-marketing-impact) [Read more](https://content.brandtraction.co.uk/blog/mad/fest-heres-what-you-missed) [![Reactive marketing? You'll need real-time analysis](https://content.brandtraction.co.uk/hubfs/Reactive%20Marketing%20Feature.jpg)](https://content.brandtraction.co.uk/blog/reactive-marketing-you-will-need-real-time-analysis) #### [Reactive marketing? You’ll need real-time analysis ](https://content.brandtraction.co.uk/blog/reactive-marketing-you-will-need-real-time-analysis) Jul 13 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Real-Time Analysis](https://content.brandtraction.co.uk/blog/tag/real-time-analysis) [Read more](https://content.brandtraction.co.uk/blog/reactive-marketing-you-will-need-real-time-analysis) [![Pile of chocolate successful brands on World Chocolate Day](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Chocolate%20DayHeader.jpg)](https://content.brandtraction.co.uk/blog/cadburys-and-tonys-chocolonely-world-chocolate-day) #### [Cadbury's & Tony's  Chocolonely take on World Chocolate Day ](https://content.brandtraction.co.uk/blog/cadburys-and-tonys-chocolonely-world-chocolate-day) Jul 7 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [16 Drivers](https://content.brandtraction.co.uk/blog/tag/16-drivers) [Read more](https://content.brandtraction.co.uk/blog/cadburys-and-tonys-chocolonely-world-chocolate-day) [![](https://content.brandtraction.co.uk/hubfs/prev_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/4) [3](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/3) [4](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/4) [5](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/5) [6](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/6) [7](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/7) [![](https://content.brandtraction.co.uk/hubfs/next_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/6) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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