--- title: Blog | Ruby Arenson, Senior Content Manager (4) description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. (4) --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Posts by Ruby Arenson, Senior Content Manager [![](https://content.brandtraction.co.uk/hubfs/Tenzing%20Q%26A%20-%20Header_Tile.jpg)](https://content.brandtraction.co.uk/blog/build-brand-on-budget-tenzing) #### [Build your brand on a budget, like Tenzing](https://content.brandtraction.co.uk/blog/build-brand-on-budget-tenzing) Jan 25 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/build-brand-on-budget-tenzing) [![](https://content.brandtraction.co.uk/hubfs/Christmas%20Sustainability%20Blog%20-%20Header.jpg)](https://content.brandtraction.co.uk/blog/seasonal-marketing-is-going-green) #### [Seasonal marketing is going green, here’s why](https://content.brandtraction.co.uk/blog/seasonal-marketing-is-going-green) Dec 7 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/seasonal-marketing-is-going-green) [![](https://content.brandtraction.co.uk/hubfs/Taylor%20Swift%20blog%20-%20Feature.jpg)](https://content.brandtraction.co.uk/blog/taylor-swift-brand-ownership) #### [Has Taylor Swift’s ‘brand’ been tainted?](https://content.brandtraction.co.uk/blog/taylor-swift-brand-ownership) Dec 6 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/taylor-swift-brand-ownership) [![](https://content.brandtraction.co.uk/hubfs/Sharen%20Event%20Blog%20-%20Feature.jpg)](https://content.brandtraction.co.uk/blog/victorias-secret-on-how-to-build-a-brand-empire) #### [Former CEO of Victoria’s Secret on building a brand empire](https://content.brandtraction.co.uk/blog/victorias-secret-on-how-to-build-a-brand-empire) Nov 17 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/victorias-secret-on-how-to-build-a-brand-empire) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20ROI%20Header.jpg)](https://content.brandtraction.co.uk/blog/ai-narratives-secure-roi-in-marketing) #### [AI brand stories - the only way to secure ROI](https://content.brandtraction.co.uk/blog/ai-narratives-secure-roi-in-marketing) Oct 25 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Proving ROI](https://content.brandtraction.co.uk/blog/tag/proving-roi) [Read more](https://content.brandtraction.co.uk/blog/ai-narratives-secure-roi-in-marketing) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Third%20Party%20CookiesHeader-1.jpg)](https://content.brandtraction.co.uk/blog/losing-third-party-cookie-data-isnt-the-end-of-the-world) #### [Why losing third-party cookie data isn’t the end of the world](https://content.brandtraction.co.uk/blog/losing-third-party-cookie-data-isnt-the-end-of-the-world) Oct 22 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/losing-third-party-cookie-data-isnt-the-end-of-the-world) [![ProQuo AI's healthy snacks market trend analysis](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Healthy%20SnacksHeader-1.jpg)](https://content.brandtraction.co.uk/blog/what-has-2022-got-in-store-for-the-healthy-snacks-category) #### [What has 2022 got in store for the healthy snacks category?](https://content.brandtraction.co.uk/blog/what-has-2022-got-in-store-for-the-healthy-snacks-category) Oct 6 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/what-has-2022-got-in-store-for-the-healthy-snacks-category) [![](https://content.brandtraction.co.uk/hubfs/CFO%20header-1.png)](https://content.brandtraction.co.uk/blog/prove-how-marketing-drives-profits-not-losses-to-any-cfo) #### [Prove how Marketing drives profits not losses to any CFO](https://content.brandtraction.co.uk/blog/prove-how-marketing-drives-profits-not-losses-to-any-cfo) Sep 15 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Proving Marketing Impact](https://content.brandtraction.co.uk/blog/tag/proving-marketing-impact) [Read more](https://content.brandtraction.co.uk/blog/prove-how-marketing-drives-profits-not-losses-to-any-cfo) [![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Brand%20Equity%20-%20Header.jpg)](https://content.brandtraction.co.uk/blog/is-there-value-in-brand-equity) #### [Is there 'value' in Brand Equity?](https://content.brandtraction.co.uk/blog/is-there-value-in-brand-equity) Sep 3 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/is-there-value-in-brand-equity) [![](https://content.brandtraction.co.uk/hubfs/prev_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/3) [2](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/2) [3](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/3) [4](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/4) [5](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/5) [6](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/6) [![](https://content.brandtraction.co.uk/hubfs/next_blue_arrow.svg)](https://content.brandtraction.co.uk/blog/author/ruby-arenson-content-writer/page/5) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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