--- title: Blog | Michael Coden, Head of Marketing description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data. --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Posts by Michael Coden, Head of Marketing Oct 13 ## [Stop Thinking “Outside The Box”: How Creative Restriction Drives Business Results](https://content.brandtraction.co.uk/blog/creative-restriction-drives-business-results) Looking back at the first ad campaign I ever created makes me want to throw up. It was nearly 10 years ago. And the campaign’s focus was to communicate the power of a new... [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management) [Read more](https://content.brandtraction.co.uk/blog/creative-restriction-drives-business-results) [![](https://content.brandtraction.co.uk/hubfs/Briefing%20Creative%20Agencies.png)](https://content.brandtraction.co.uk/blog/creative-restriction-drives-business-results) [![proquo x The Copy Club announcement](https://content.brandtraction.co.uk/hubfs/cc_linkedin.png)](https://content.brandtraction.co.uk/blog/proquo-ai-copy-club-partnership) #### [ProQuo AI Partners with The Copy Club](https://content.brandtraction.co.uk/blog/proquo-ai-copy-club-partnership) Sep 1 [Company News](https://content.brandtraction.co.uk/blog/tag/company-news) [Read more](https://content.brandtraction.co.uk/blog/proquo-ai-copy-club-partnership) [![Graphic of person holding tablet proquo ai](https://content.brandtraction.co.uk/hubfs/Image%2013.png)](https://content.brandtraction.co.uk/blog/how-to-build-brand-awareness-proquo-ai) #### [Build Brand Awareness with a Better Brand Strategy](https://content.brandtraction.co.uk/blog/how-to-build-brand-awareness-proquo-ai) Aug 7 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/how-to-build-brand-awareness-proquo-ai) ### Sign up to receive eBooks, case studies and more via email Explore ### Subscribe Here! [![Competitor Analysis proquo ai](https://content.brandtraction.co.uk/hubfs/xcssxa.gif)](https://content.brandtraction.co.uk/blog/the-importance-of-competitor-analysis-questions-to-answer) #### [The Importance of Competitor Analysis: Questions to Answer](https://content.brandtraction.co.uk/blog/the-importance-of-competitor-analysis-questions-to-answer) Jul 23 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/the-importance-of-competitor-analysis-questions-to-answer) [![Consumer Intelligence Know Your Consumer Your Competition](https://content.brandtraction.co.uk/hubfs/Brand%20Strategy/proquo%20ai%20brand%20strategy%20clothes%20rack.png)](https://content.brandtraction.co.uk/blog/consumer-intelligence-know-your-consumer-and-your-competition) #### [Consumer Intelligence: Know Your Consumer & Your Competition](https://content.brandtraction.co.uk/blog/consumer-intelligence-know-your-consumer-and-your-competition) Jul 17 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/consumer-intelligence-know-your-consumer-and-your-competition) [![better product positioning proquo ai](https://content.brandtraction.co.uk/hubfs/PQA%202020/Global/resources-hero.jpg)](https://content.brandtraction.co.uk/blog/product-positioning-for-a-foolproof-brand-marketing-strategy) #### [Product positioning for a foolproof marketing strategy](https://content.brandtraction.co.uk/blog/product-positioning-for-a-foolproof-brand-marketing-strategy) Jul 8 [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/product-positioning-for-a-foolproof-brand-marketing-strategy) [![5 Things You Need to Know to Create a Brand Strategy](https://content.brandtraction.co.uk/hubfs/blog_image.png)](https://content.brandtraction.co.uk/blog/5-things-you-need-to-know-to-create-a-brand-strategy) #### [5 Things You Need to Know to Create a Brand Strategy](https://content.brandtraction.co.uk/blog/5-things-you-need-to-know-to-create-a-brand-strategy) May 22 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy) [Read more](https://content.brandtraction.co.uk/blog/5-things-you-need-to-know-to-create-a-brand-strategy) [![Why is Brand Awareness Important to Growing Your Business?](https://content.brandtraction.co.uk/hubfs/Why%20is%20Brand%20Awareness%20Important%20_787x572.png)](https://content.brandtraction.co.uk/blog/why-is-brand-awareness-important-to-growing-your-business) #### [Why is Brand Awareness Important to Growing Your Business?](https://content.brandtraction.co.uk/blog/why-is-brand-awareness-important-to-growing-your-business) Apr 23 [Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Awareness](https://content.brandtraction.co.uk/blog/tag/brand-awareness) [Read more](https://content.brandtraction.co.uk/blog/why-is-brand-awareness-important-to-growing-your-business) [All posts](https://www.proquoai.com/blog/all) ## Ready to understand your customers like never before? 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