---
title: Blog | Carol Reay, Chair
description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data.
---

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# Posts by Carol Reay, Chair

Sep 25

## [All Systems Go! The Science Behind Building Brand Awareness](https://content.brandtraction.co.uk/blog/science-of-building-brand-awareness)

### Make no mistake, all brands compete with one another. They compete for a place inside our heads.

[Brand Awareness](https://content.brandtraction.co.uk/blog/tag/brand-awareness), [Science of Brand Building](https://content.brandtraction.co.uk/blog/tag/science-of-brand-building)

[Read more](https://content.brandtraction.co.uk/blog/science-of-building-brand-awareness)

[![Sneaker brands: How to Build Brand Awareness proquo ai](https://content.brandtraction.co.uk/hubfs/Page_6.png)](https://content.brandtraction.co.uk/blog/science-of-building-brand-awareness)

[![The Best Ads During COVID-19 proquo ai](https://content.brandtraction.co.uk/hubfs/PQpeople-10.jpg)](https://content.brandtraction.co.uk/blog/brand-smiles-in-a-crisis-the-best-ads-during-covid-19)

#### [Brand Smiles in a Crisis: The Best Ads During COVID-19](https://content.brandtraction.co.uk/blog/brand-smiles-in-a-crisis-the-best-ads-during-covid-19)

Jul 16

[Brands We Love](https://content.brandtraction.co.uk/blog/tag/brands-we-love)

[Read more](https://content.brandtraction.co.uk/blog/brand-smiles-in-a-crisis-the-best-ads-during-covid-19)

[![Authentic Brands: Marketing During a Global Crisis](https://content.brandtraction.co.uk/hubfs/Copy%20of%20BLOG_IMG%20ONLY_787X572.png)](https://content.brandtraction.co.uk/blog/authentic-brands-marketing-during-a-global-crisis)

#### [Authentic Brands: Marketing During a Global Crisis](https://content.brandtraction.co.uk/blog/authentic-brands-marketing-during-a-global-crisis)

Jun 4

[Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy)

[Read more](https://content.brandtraction.co.uk/blog/authentic-brands-marketing-during-a-global-crisis)

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