---
title: Blog | Antonio Ribeiro, Brand Partners Manager
description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data.
---

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# Posts by Antonio Ribeiro, Brand Partners Manager

Jun 25

## [Are sports partnerships primed for disruption?](https://content.brandtraction.co.uk/blog/sports-partnerships-primed-for-disruption)

In November 2020, Zlatan Ibrahimović and Gareth Bale (backed by 300 prominent footballers) alleged EA Sports had not duly consulted them in the use of their image in their...

[Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy), [Partnerships](https://content.brandtraction.co.uk/blog/tag/partnerships)

[Read more](https://content.brandtraction.co.uk/blog/sports-partnerships-primed-for-disruption)

[![Brand Coca Cola and football's UEFA partnership ](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Football%20Partnerships%20CokeHeader.jpg)](https://content.brandtraction.co.uk/blog/sports-partnerships-primed-for-disruption)

[![alt="Athletic male runner in high performance running gear"](https://content.brandtraction.co.uk/hubfs/Active_white-1.png)](https://content.brandtraction.co.uk/blog/brand-spotlight-whoop)

#### [How WHOOP is Shaking Up the Wearable Tech Market](https://content.brandtraction.co.uk/blog/brand-spotlight-whoop)

Feb 2

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management)

[Read more](https://content.brandtraction.co.uk/blog/brand-spotlight-whoop)

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