---
title: Blog | Annie Henderson, Head of Customer Success
description: Explore Traction's content library to uncover the latest brand trends and learn more about our product and data.
---

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# Posts by Annie Henderson, Head of Customer Success

Feb 16

## [Why over-focusing on awareness is dangerous for your brand](https://content.brandtraction.co.uk/blog/brand-awareness-overfocus)

Lean into ugly brand growth.

[Brand Strategy](https://content.brandtraction.co.uk/blog/tag/brand-strategy)

[Read more](https://content.brandtraction.co.uk/blog/brand-awareness-overfocus)

[![](https://content.brandtraction.co.uk/hubfs/Blog%20-%20Awareness%20Sentiment%20-%20Header.jpg)](https://content.brandtraction.co.uk/blog/brand-awareness-overfocus)

[![](https://content.brandtraction.co.uk/hubfs/WB%20(1).png)](https://content.brandtraction.co.uk/blog/how-seasonality-can-impact-your-brand)

#### [Winter Blues: how seasonality can impact your brand](https://content.brandtraction.co.uk/blog/how-seasonality-can-impact-your-brand)

Mar 12

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management)

[Read more](https://content.brandtraction.co.uk/blog/how-seasonality-can-impact-your-brand)

[![girl sitting at computer tracking brand awareness](https://content.brandtraction.co.uk/hubfs/Hero_1980x1440.jpg)](https://content.brandtraction.co.uk/blog/what-is-awareness-tracking)

#### [Brand Awareness Tracking: What It Is and Why You Need It](https://content.brandtraction.co.uk/blog/what-is-awareness-tracking)

Apr 22

[Brand Management](https://content.brandtraction.co.uk/blog/tag/brand-management), [Brand Awareness](https://content.brandtraction.co.uk/blog/tag/brand-awareness)

[Read more](https://content.brandtraction.co.uk/blog/what-is-awareness-tracking)

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