--- title: Live Brand and Competitive Intelligence Platform | Traction description: "Traction - #1 brand and competitive intelligence platform. Get real-time insights to power your brand strategy and engage customers like never before." --- [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) - Solutions - [About](https://content.brandtraction.co.uk/about) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Sign in](https://app.brandtraction.co.uk/login) [Book a Demo](https://content.brandtraction.co.uk/book-a-demo-2025) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) [![Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(2).svg) Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) # Brand tracking for marketers who never stand still. Traction demystifies what’s working in your marketing and why, empowering you to understand your campaign performance, fast-track decision-making and accelerate growth.  [Book a demo](https://content.brandtraction.co.uk/book-a-demo-2025) ![Website Image - 10](https://content.brandtraction.co.uk/hubfs/Website%20Image%20-%2010.png) ###### We’ve worked with some of the world’s best brands ![image 9](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%209.png) ![Poundland logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Poundland%20logo%20(1).png) ![logo-on-white 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/logo-on-white%201.png) ![image 8](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%208.png) ![image 7](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%207.png) ![image 6](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%206.png) ![higgidy-logo 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/higgidy-logo%201.png) ![Frame-2](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame-2.png) ![Frame-1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame-1.png) ![Whitworths logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Whitworths%20logo%20(1).png) ![Coors logo (1)-1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Coors%20logo%20(1)-1.png) ![Betty Buzz logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Betty%20Buzz%20logo%20(1).png) ![Carling logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Carling%20logo%20(1).png) ![Zoflora logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Zoflora%20logo%20(1).png) ### Live consumer sentiment that delivers the proof behind your brand’s progress Traction combines three powerful elements, giving you the insights you need to protect your budget, justify your strategy and ensure your work gets the credit it deserves.  ![Search Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Group.svg) The What ###### Performance Metrics Marketing funnel metrics guide you on your brand's product-market fit and highlight areas where you can unlock further growth. ![Vector (3)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(3).svg) The Why ###### Brand Metrics A powerful brand equity framework that reflects consumer buying behaviour and explains why customers are buying your brand, or not.  ![Frame (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame%20(1).svg) The Now What ###### Connected Data Leading indicators of growth are identified by combining sales, spend, brand and performance metrics to determine how marketing is impacting the bottom line.  ### Traction deepens your connections with consumers To build a successful brand, there needs to be a meaningful value exchange; consumers need to feel understood, respected and rewarded, and, in return, brands gain loyalty, advocacy and commercial growth.  At Traction, we help brands understand, measure and accelerate this exchange. Our framework dives into the emotional and rational drivers that shape how consumers feel about your brand – and why they choose you over others.  [Learn more about Traction](https://content.brandtraction.co.uk/about) ![Homepage_2](https://content.brandtraction.co.uk/hubfs/Homepage_2.png) ### The ultimate control panel for your marketing team  ProQuo taps into how people really feel about your brand, live, so you can influence the decisions they make. We build your Brand’s very own Insights Engine, using real-time consumer data to power real commercial impact. ![Blue Search Icon](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Blue%20Search%20Icon.svg) ###### Real-Time
 Brand Tracking ##### Real-Time
 Brand Tracking Let’s face it, traditional brand tracking is like relying on a rearview mirror – it shows you where you’ve been, not where you’re going. Our Insights Engine delivers a real-time dashboard, linking sentiment to sales so you can proactively drive consumers through the marketing funnel. ![Asset Testing](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(4).svg) ###### Asset Testing ##### Asset Testing Why settle for ‘meh’ campaigns when you can craft something with real impact? Our unified Equity framework for brand and creative helps you to fine-tune your marketing assets, so every marketing dollar works harder and drives consumer decisions effectively.  ![Brand Strategy ](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(5).svg) ###### Brand Strategy ##### Brand Strategy Brand strategy   Market research can often feel like a car with missing parts – disconnected and outdated. Our Insights Engine is a well-oiled machine, integrating brand strategy, insights and data science to guide you towards actions that drive commercial results.   ![Real-Time
Brand Tracking](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(6).svg) ###### Real-Time
 Brand Tracking ##### Real-Time
 Brand Tracking Let’s face it, traditional brand tracking is like relying on a rearview mirror – it shows you where you’ve been, not where you’re going. Our Insights Engine delivers a real-time dashboard, linking sentiment to sales so you can proactively drive consumers through the marketing funnel.   ![Asset Testing](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Vector%20(7).svg) ###### Asset Testing ##### Asset Testing Why settle for ‘meh’ campaigns when you can craft something with real impact? Our unified Equity framework for brand and creative helps you to fine-tune your marketing assets, so every marketing dollar works harder and drives consumer decisions effectively.  ##### Want to learn more? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Book a demo ## We exist to prove the commercial impact of brands There are lots of things that are needed for a brand to gain traction. Among them are having a product that meets the needs of consumers, the ability to anticipate opportunities and the capacity to act swiftly and decisively. Traction gives you: ![1. Clarity on your product market-fit](https://content.brandtraction.co.uk/hubfs/1.%20Clarity%20on%20your%20product%20market-fit.png) Clarity on your product-market fit We track your brand's momentum by capturing consumer subconscious feelings, the most accurate reflection of their buying behaviour.  ![2. Agility to act quickly](https://content.brandtraction.co.uk/hubfs/2.%20Agility%20to%20act%20quickly.png) Agility to act quickly We track and report consumer sentiment in real time. Nowhere gives you faster access to your brand equity metrics. ![3. Confidence that brand actions will lead to positive outcome](https://content.brandtraction.co.uk/hubfs/3.%20Confidence%20that%20brand%20actions%20will%20lead%20to%20positive%20outcome.png) Confidence that your brand actions will lead to positive outcomes We align sentiment, marketing activities and commercial performance, to determine your brand's unique drivers of growth.  ## Hear what our customers say about Traction ### “What I like about Traction is that you can prove that your marketing works. The fact that you can see real-time fluctuations in brand equity means that you can use Traction data to justify your existence. It helps you translate all the money you’re spending into a ’so what?’   Traction helps me demystify marketing; marketing is not about painting pretty pictures. This actually helps me get taken seriously and drive growth. It also empowers me to speak in a language that more analytical team members can understand so you get a seat at the decision-making table more readily.” **Lydia Stubbins, Divine Chocolate** ![pexels-darlene-alderson-7971531 edit copy](https://content.brandtraction.co.uk/hubfs/pexels-darlene-alderson-7971531%20edit%20copy.jpg) ![image 9](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%209.png) ###### We’ve worked with some of the world’s best brands ![image 9](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%209.png) ![Poundland logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Poundland%20logo%20(1).png) ![logo-on-white 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/logo-on-white%201.png) ![image 8](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%208.png) ![image 7](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%207.png) ![image 6](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/image%206.png) ![higgidy-logo 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/higgidy-logo%201.png) ![Frame-2](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame-2.png) ![Frame-1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Frame-1.png) ![Whitworths logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Whitworths%20logo%20(1).png) ![Coors logo (1)-1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Coors%20logo%20(1)-1.png) ![Betty Buzz logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Betty%20Buzz%20logo%20(1).png) ![Carling logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Carling%20logo%20(1).png) ![Zoflora logo (1)](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Zoflora%20logo%20(1).png) ## ProQuo in the news Stay on the pulse of consumer sentiment and insights. [See more](https://content.brandtraction.co.uk/blog) [![Halloween Candy Trends for 2024](https://content.brandtraction.co.uk/hs-fs/hubfs/Halloween%20Candy%202024.png?width=767&name=Halloween%20Candy%202024.png)](https://content.brandtraction.co.uk/blog/halloween-candy-trends-2024) 31 Oct 2024 ###### [Halloween Candy Trends for 2024](https://content.brandtraction.co.uk/blog/halloween-candy-trends-2024) What are Americans giving out to trick-or-treaters this year? We talked to snacks & candy users across the U.S. to learn more about their 2024 candy choices. [![Brand managers leveraging customer insights](https://content.brandtraction.co.uk/hs-fs/hubfs/Blog%20-%201980%20x%201440px-2.png?width=767&name=Blog%20-%201980%20x%201440px-2.png)](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) 31 Jan 2024 ###### [Harnessing Customer Insights. Part 1: Collecting and Using Feedback](https://content.brandtraction.co.uk/blog/harnessing-customer-insights-part-1-collecting-using-feedback) Brands that can gather and leverage customer feedback have a distinct advantage in today's fast-moving market. [![The 8 Marketing Trends Brands Can't Ignore in 2024](https://content.brandtraction.co.uk/hs-fs/hubfs/Blog%20-%201980%20x%201440px-1.png?width=767&name=Blog%20-%201980%20x%201440px-1.png)](https://content.brandtraction.co.uk/blog/marketing-trends-2024) 16 Jan 2024 ###### [The 8 Marketing Trends Brands Can't Ignore in 2024](https://content.brandtraction.co.uk/blog/marketing-trends-2024) From utilizing Artificial Intelligence (AI) to streamline operations to adapting strategies for hyper-personalization and optimizing for voice search, the year... [![Consumers making decisions based on brand sentiment](https://content.brandtraction.co.uk/hs-fs/hubfs/Blog%20-%201980%20x%201440px-1.jpg?width=767&name=Blog%20-%201980%20x%201440px-1.jpg)](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) 7 Dec 2023 ###### [The Ultimate Guide to Analyzing Consumer Sentiment](https://content.brandtraction.co.uk/blog/ultimate-guide-analyzing-consumer-sentiment) Every brand manager in the B2C industry should master the intricacies of consumer sentiment. Understanding consumer sentiment isn't advantageous; it is a... [See more](https://content.brandtraction.co.uk/blog) ## Ready to understand your customers like never before? Talk to our team today and start your journey towards brand and marketing transformation. [Schedule a demo](https://content.brandtraction.co.uk/book-a-demo-2025) [Learn more](https://content.brandtraction.co.uk/about) [![Traction Aquamarine 1](https://content.brandtraction.co.uk/hubfs/ProQuo_2024/Images/Traction%20Aquamarine%201.svg)](https://content.brandtraction.co.uk/) ###### Solutions - [Brand Tracking](https://content.brandtraction.co.uk/brand-tracking-service) - [Marketing Effectiveness Measurement](https://content.brandtraction.co.uk/marketing-effectiveness-measurement) ###### Company - [About](https://content.brandtraction.co.uk/about) - [Book a demo](https://content.brandtraction.co.uk/book-a-demo-2025) - [Sign in](https://app.brandtraction.co.uk/login) Subscribe to our newsletter - [Cookie Policy](https://content.brandtraction.co.uk/cookie-notice-2025) - [Privacy Policy](https://content.brandtraction.co.uk/privacy-notice-2025) - [Terms & Conditions](https://content.brandtraction.co.uk/terms-of-use-2025) © Brand Traction 2025 | All Rights Reserved      Website by [**ROMI**](https://www.romi-associates.com/)